Our History

Since 1998...


One of Bordeaux’s most prominent figure in Classified Growths business, Christophe Reboul Salze founds The Wine Merchant Bordeaux.


With a fast business expansion, The Wine Merchant moves to new offices next to our temperature controlled cellars at Artigues-près-Bordeaux. A strategical location between Médoc and Saint-Emilion, a step away from all logistics flows.


The Wine Merchant is admitted to the Académie du Vin de Bordeaux, a rare privilege for a merchant.


Benefiting from the zero tax situation in Hong Kong and the great interest in fine wine in China, The Wine Merchant develops its business becoming a privileged partner with major Chinese distributors including an expertise in the local duty free business.

2010 – 2014

Facing fast growth, storage facility has been tripled in Artigues-près-Bordeaux


Three private investors acquire The Wine Merchant and trust Christophe Reboul Salze to organize the transition before retiring end of 2019.


Axel Vallet joins The Wine Merchant team after a 20 years’ experience in France and abroad in the fine wine business and becomes CEO in 2020.

Our deployment

Today, The Wine Merchant has 4,220m² of storage and 1.5 million bottles in stock. The office space is increased from 200 to 230 m². Around 24 people work to develop The Wine Merchant, five of whom work in the cellars.